July 23, 2010 8:58 am

Ford’s Karmen Pedaru features in the H&M Divided F/W 10 campaign photographed by Daniel Jackson. This campaign contains exactly what it says on the tin: black & white coloring, graphic print, dashes of animal patterning, and some military styling. So far as campaigns go this could not be any more route one in showing the Swedish clothier’s looks for fall and winter without any obfuscation whatsoever.

Thanks to MDC for posting the campaign and its details.

Slide Show

  • Karmen Pedaru for H&M Divided F/W 10
    Photography: Daniel Jackson
  • Karmen Pedaru for H&M Divided F/W 10
    Photography: Daniel Jackson
  • Karmen Pedaru for H&M Divided F/W 10
    Photography: Daniel Jackson
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